Last night, the W Hoboken celebrated its third anniversary at the hotel’s Chandelier Room with a private party that better resembled this year’s Super Bowl, as five New York football Giants celebrated among VIPs like Joe Jonas and Marlon Wayans.
Sky Blu of party rock band LMFAO, best known for their halftime performance alongside Madonna, took the stage.
Giants Travis Beckum, Jake Ballard, Tyler Sash, Spencer Paysinger and Henry Hynoski joined local celebrities like “Cake Boss” Buddy Valastro and the Manzo, Laurita, Gorga and Walkie families from the “Real Housewives of New Jersey” for a four hour-bash in honor of Chandelier Room operators Eugene Remm and Mark Birnbaum and hotel owners Michael and David Barry.
Last year’s second anniversary party featured Diddy.
This year, in lieu of Diddy, and to satisfy the crowd’s hip-hop craving, Jamal Woodard, the actor who portrayed the late Christopher Wallace in “Notorious,” performed a medley of the Notorious BIG’s hit songs as a lead-up to Sky Blu’s hour-long set.
But the annual party isn’t the Barrys only investment in keeping the Hoboken hotel in the spotlight.
Since its second anniversary, the W Hoboken has renovated its Living Room lobby bar and instituted a midweek DJ series that has imported more popular talent from Manhattan, including Caitlin Moe and Mia Moretti; the Chandelier Room has introduced weekend brunch parties, kicked off by “Real Housewives of New Jersey” scions Chris and Albie Manzo; and Zylo steakhouse has recently turned over the kitchen to Seadon Shouse, formerly of famed Louisville, Ky., restaurant Proof on Main.
Maybe most famously the hotel was placed in the national spotlight last month after Nicole “Snooki” Polizzi acknowledged to US Weekly that her boyfriend, Jionni LaValle, proposed to her on the balcony of one the W Hoboken’s suites, proving it’s not just one night a year that A-list celebrities turn up at the property.
In fact, many of last night’s VIP guests will be returning to the hotel five nights from now for the fourth-season premiere party for the “Real Housewives of New Jersey.”