Tag Archives: hoboken

LMFAO’s Sky Blu headlines star-studded party celebrating W Hoboken’s third anniversary


Sky Blu of LMFAO takes the stage as the night's surprise performer. Tuesday, April 17, 2012. -- Adam Robb/For The Jersey Journal

By Adam Robb/For The Jersey Journal 

Last night, the W Hoboken celebrated its third anniversary at the hotel’s Chandelier Room with a private party that better resembled this year’s Super Bowl, as five New York football Giants celebrated among VIPs like Joe Jonas and Marlon Wayans.

Sky Blu of party rock band LMFAO, best known for their halftime performance alongside Madonna, took the stage.

Giants Travis Beckum, Jake Ballard, Tyler Sash, Spencer Paysinger and Henry Hynoski joined local celebrities like “Cake Boss” Buddy Valastro and the Manzo, Laurita, Gorga and Walkie families from the “Real Housewives of New Jersey” for a four hour-bash in honor of Chandelier Room operators Eugene Remm and Mark Birnbaum and hotel owners Michael and David Barry.

Last year’s second anniversary party featured Diddy.

This year, in lieu of Diddy, and to satisfy the crowd’s hip-hop craving, Jamal Woodard, the actor who portrayed the late Christopher Wallace in “Notorious,” performed a medley of the Notorious BIG’s hit songs as a lead-up to Sky Blu’s hour-long set.

But the annual party isn’t the Barrys only investment in keeping the Hoboken hotel in the spotlight.

Since its second anniversary, the W Hoboken has renovated its Living Room lobby bar and instituted a midweek DJ series that has imported more popular talent from Manhattan, including Caitlin Moe and Mia Moretti; the Chandelier Room has introduced weekend brunch parties, kicked off by “Real Housewives of New Jersey” scions Chris and Albie Manzo; and Zylo steakhouse has recently turned over the kitchen to Seadon Shouse, formerly of famed Louisville, Ky., restaurant Proof on Main.

Maybe most famously the hotel was placed in the national spotlight last month after Nicole “Snooki” Polizzi acknowledged to US Weekly that her boyfriend, Jionni LaValle, proposed to her on the balcony of one the W Hoboken’s suites, proving it’s not just one night a year that A-list celebrities turn up at the property.

In fact, many of last night’s VIP guests will be returning to the hotel five nights from now for the fourth-season premiere party for the “Real Housewives of New Jersey.”


The W comes to Hoboken

March 14, 2010

The W comes to Hoboken

By Andrea Sachs

If the W Hotel can make it there (New York), can it make it anywhere (Hoboken)?

“It’s the closest thing you can get to New York atmosphere in Hoboken,” said Aron Grodinsky, a New Jersey local who on a recent weekend was spending cocktail hour in the W Hoboken’s lobby-lounge with his wife, another couple and two babies too young to sip even mixers.

“It’s the only place in town where locals would even contemplate getting dressed up,” added his wife, Lauren, pointing at two women attired in skinny jeans, heels and peacoats, the winter uniform of fashionistas.

The W, the hot, popular sister in the Starwood Hotels and Resorts family, landed on the western shore of the Hudson last April. Its arrival made history on two counts: It’s Hoboken’s first hotel and the only W in all of Jersey. And while the city across the river boasts five W’s (six by summer), the Hoboken property has its own bragging rights: unparalleled and unfettered views of Manhattan.

The hotel “offers an escape from the hustle and bustle of the city,” said Eva Zeigler, global brand leader for W Hotels, “while providing stunning views of the New York skyline.”

The property milks its panoramic asset: You can soak up the skyline in the Tuscan steakhouse Zylo, whose booth-to-ceiling windows frame Midtown; at the Chandelier Room, the nightclub with an outdoor balcony facing you-know-what; and in all but 28 of the 225 guest rooms. In my Spectacular boudoir (an upgrade from Wonderful), I slumped like an invertebrate into a giant cushion with legs that was tucked inside a glass-enclosed alcove. Holding up one finger, I could turn off the lights of Manhattan one by one.

Of course, the hotel is not a one-perk wonder. Its rates are lower than New York’s, its rooms are larger, and the commute into the city is brainless (one stop on the PATH train or a short ferry ride). It also features such hallmark W amenities as a Bliss spa, a teched-out fitness center, complimentary rides in an Acura SUV (up to three miles, Jersey only), a typewriter by the check-in desk to record musings, and a lobby bar that draws a mixed crowd of in- and out-of-towners.

“This one has more of a W flavor than the ones I have stayed at in New York,” said Debbie Velcofsky, a W loyalist visiting from West Palm Beach, Fla. “Some W’s are really flamboyant and have a party atmosphere. This one is warm and cozy.”

Velcofsky was sitting half-supine in the Living Room, the sunken crash pad sandwiched between check-in and Zylo. Filled with patterned pillows and geometrically challenged furniture, the area resembled a modernist’s take on a communal bedroom. But then everyone woke up.

By 11 p.m., the sprawl space was packed with revelers drinking, flirting and talking in their sports-arena voices. The line for the bar was deep, chaotic and seemingly hopeless. Imagining a calmer scene in the Chandelier Room, I attempted to head upstairs but was turned away. The fire marshals were counting heads inside; they’d found one too many and barred any new entrants.

Thwarted, I returned to my Spectacular room and curled up in my cat seat. Looking at the lights twinkling across the way, I marveled at how quiet New York seemed from here.


W Hoboken

225 River St., Hoboken, N.J., 201-253-2400 (http://whotels.com/hoboken)

Rooms from $189 a night

The lobby in the W Hoboken Hotel, with windows boasting great views of Manhattan.

Purple Lab™ and W Hoboken to Host World Record Breaking Speed Dating Event

Tri-state area singles are invited to meet the new love of their lips at the Find Your Luvah™ speed dating event hosted by Master Matchmaker® Steve Ward on January 29, 2010

(New York, New York – January 5, 2010) Double duty beauty brand Purple Lab™ will launch its new beauty product, Luvah™, a double plumping lip color equipped with aphrodisiacs, tagged as the “Ultimate Dating Tool,” on January 29, 2010 at the W Hoboken Hotel and Residences during what could be the largest speed dating event in Guinness World Records® history.

Tri-state area singles are invited to participate in the record-breaking attempt which will be hosted by Master Matchmaker® Steve Ward, CEO of Master Matchmakers®, who is currently in his second season of VH1’s “Tough Love,” where he continues to transform the lives of unlucky-in-love women who are willing to do whatever it takes to find Mr. Right. Steve recently announced news of a third season, “Tough Love Couples.” Of the partnership with Purple Lab™, Steve says, “I get excited to do anything that helps people find love or people otherwise in need. At this Purple Lab™ event I get to do both.”

The ultra chic W Hoboken Hotel, located on the Hudson Riverfront facing midtown Manhattan, is gearing up for the event by preparing its Great Room to accommodate hundreds of speed daters looking for love in all the right places. For added convenience to those traveling from New York City and from throughout New Jersey, W Hoboken has commissioned Acura to chauffeur participants back and forth to the Hoboken PATH Station throughout the evening. And, as a congratulatory tribute to any matches made that evening, W Hoboken will invite the lucky-in-love pairs back for a round of complimentary cocktails.

“We’re delighted to join Purple Lab™ in celebrating their new beauty product, Luvah™, and more than excited about being a part of setting the world record in speed dating,” notes Anna MacDiarmid, General Manager of W Hoboken. “I can’t think of better place than W Hoboken to make a love connection in world record fashion.”

Luvah™, available in shades called Rich Jerk and Mama’s Boy, was created by Purple Lab™ Creatrix Karen Robinovitz and will be available beginning February 18, 2009 on HSN, the interactive lifestyle and retail destination. Luvah™ is a nod to Karen’s journey of 150 dates to find her husband. “I created Luvah™ as a chic reminder that all girls deserve the best. The colors are classic, beautiful, and perfect on everyone.
Each shade is named after the type of guy I dated to fine my true love – and I’m sure you’ve known them all, too!”

Each female participant will have the opportunity to put Luvah™ to the test, receiving a complimentary product at entry. Participants over 21 will also enjoy an open bar from X–Rated Fusion Liqueur, personalized underwear from Blume Girl, limited-edition bottles of Dentyne gum designed by Anthony Yankovic – for confident, fresh breath during each “date” and Skinny Water, a zero-calorie, zero-sugar enhanced water to keep the daters refreshed, energized and at their best. Music will be curated by True Sound Music. A $15 entry fee will apply, with a portion of the proceeds donated to Women In Need, a local charity that gives back to homeless women and their families in New York City.

Beginning January 5, participants ages 21-35 are invited to pre-register for the event at purplelabnyc.com/speeddating.
Purple Lab’s™ Find Your Luvah™ speed dating event will occur on January 29 at W Hoboken in Hoboken, New Jersey. Doors will open for registration at 7pm. Pre-registered guests are asked to arrive at 8pm.

For those who may want to make a weekend of it, January 29th also marks the launch of W Hoboken’s Girls Weekend Getaway package, which invites ladies to grab their gal pals and experience a wow worthy weekend including1 wonderful room, 2 intro classes at S Factor Studio, 2 cool cocktails, Purple Lab’s™ Huge Lips Skinny Hips™ lip gloss, a Metro card, and 10% discount off any product at S Factor studio. For information please visit whotels.com/Hoboken

About Purple Lab™
Purple Lab™ is a privately owned beauty and lifestyle brand created by former journalist, Karen Robinovitz. Purple Lab™ continues to introduce innovative double duty beauty products designed to add a daily dose of glam, while providing a service to the body, soul and self confidence. For more information, visit purplelabnyc.com.

About W Hotels Worldwide®
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 35 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels is on track to double its footprint by 2011. W Hotels and W Retreats have been announced for Downtown New York, Hollywood, London, Paris, St. Petersburg, Shanghai, Bali, Vieques Island and Verbier, among other international destinations. For more information, visit whotels.com.

About Master Matchmakers®
Master Matchmakers® has been connecting bright, attractive and successful single men and women for more than 20 years. Founded by JoAnn Ward and based in Philadelphia, Master Matchmakers® provides a sophisticated way for exceptional singles to achieve long-lasting relationships. For more information, visit mastermatchmakers.com


USA Logo

July 20, 2009

New Jersey hotels lure New York tourists with cheaper rates, skyline views

By Megan K. Scott, Associated Press Writer

JERSEY CITY — Jersey City and Hoboken offer great views of Manhattan from across the Hudson River. But New Yorkers and tourists don’t generally consider the two New Jersey cities destinations worth leaving the Big Apple for — unless they’re touring locations connected to The Sopranos.

Now both of these cities on the waterfront are home to new luxury hotels, The Westin Jersey City Newport, which opened in January, and the W Hoboken Hotel, which opened in March.

The hotels, 2 miles apart, are hoping to lure business travelers and tourists away from New York with larger rooms, cheaper rates, views of the Manhattan skyline and access to the city via the convenient 24-hour, $1.75 PATH train.

But besides opening in the worst recession since the Depression, the hotels face big challenges:

Overcoming the not-so-favorable reputations of their locales and attracting out-of-town travelers to what may be unfamiliar terrain.

 To be fair, Hoboken — population 39,000 — and Jersey City — population 240,000 — have undergone dramatic changes. Twenty years ago, Hoboken was a “lower income city in need of economic redevelopment,” said Bjorn Hanson, associate professor of hospitality and tourism at New York University. It has since been transformed into a popular place to live, with upscale condos, and bars, restaurants and shops along the main drag.

Jersey City had more of a reputation of an industrial city than Hoboken, said Hanson. Now it has a financial center and a development called Newport, with fancy office towers, condos, rental towers, a mall, parks and a marina. The city is not without front-page crime, however: A July shootout left two police officers wounded and two robbery suspects dead.

Construction on the hotels began several years ago, when hotels in Manhattan were so full they were turning tourists away and it wasn’t unusual to find Jersey City hotels, such as the Hyatt, DoubleTree and Courtyard by Marriott, booked. At one time, the Courtyard commanded one of the highest rates in the Courtyard chain, according to Jamie LeFrak, a principal of the LeFrak Organization.

But rates at New York-area hotels are now 26% lower than last summer, according to Travelocity’s senior editor Genevieve Shaw Brown. And while hotel rates in Jersey City can run 25% cheaper than New York, a resourceful traveler can find competitive rates in Manhattan, said Hanson.

For example, The Waldorf Astoria had a promotional rate this summer as low as $199 a night, the lowest rate in six years, according to Mark Ricci, spokesman for Hilton Northeast US and Canada. Around the same time, W Hoboken rates started at $229, Westin $129.

But the Jersey hotels will have to do more than offer cheaper rates, said Jan Freitag of Smith Travel Research.

Business travelers are looking to be close to a meeting — not necessarily for the cheapest stay; leisure travelers are looking for value, which may not mean the lowest rate, but the best bang for the buck, he said.

“So, maybe offer free breakfast, free Wi-Fi, free water, free upgrade, free whatever and keep the rate intact and communicate those special offerings that the guest would have to pay for in other hotels,” he said.

 Getting the word out is tough. While The Westin and W Hoboken come up in a search of New York and vicinity hotels on Expedia and Travelocity, neither show up on Priceline, according to spokesman Brian Ek. The person would have to search those cities separately, he said.

Ek said North Jersey, with Jersey City, Hoboken and Newark, did appear on Priceline’s survey of the 50 most-popular destinations for Independence Day weekend (at No. 34). But that was the first time it had appeared on a most popular destination list for a holiday since August 2008, he said. The ranking was no doubt helped by July 4 fireworks on the Hudson, making Jersey City and Hoboken ideal viewing spots.

Despite the challenges, The Westin and W Hoboken are holding their own.

Counter to current hotel occupancy trends, The Westin’s occupancy since opening is about 70%, with demand coming from meetings, airline crews and leisure travelers, according to Robert McIntosh, director of marketing and sales. Occupancy at the W Hoboken is about 60%, mostly business travelers followed by leisure.

The hotels, both part of Starwood Hotels & Resorts Worldwide, are designed to appeal to niche travelers.

 The Westin is for the more conservative traveler, with 429 guest rooms, including 14 one- or two-bedroom suites, a Presidential suite, and ample banquet and meeting space, including the largest ballroom in Jersey City. Conventions are booked through 2010, according to McIntosh.

Rooms booked by pharmaceutical, technology and food companies, many of which have New York and New Jersey offices, are making up for the loss in business from financial companies, he said.

The W, built by Ironstate Development, is for a hipper, cooler traveler, with a red ‘W’ on the 250-foot-high building, serving as a billboard to Manhattan. The hotel, the sixth W in the New York area and the first in New Jersey, has 225 guest rooms, including 23 suites and 40 condos.

Locals hang out at The Chandelier Room, an indoor and outdoor lounge and bar, dine at Zylo, a Tuscan steakhouse, or pamper themselves at Bliss spa.

Eva Ziegler, global brand leader for W Hotels Worldwide, emphasizes that the hotel is not only trying to attract New York destination travelers. The W also wants Hoboken and New Jersey companies and residents. (One special offer is a 15% discount on the rate for New Jersey residents.)

That is key for both properties.

With the decline in Manhattan occupancies and the loss of those turnaways, the hotels have to appeal to more local demand, said Hanson, especially local leisure guests and low-rate contract business, such as airline crews.

Demand isn’t expected to rebound until the first quarter of 2010, said Freitag. But when it does, the hotels should be in position to do well as new properties, he said.

“You just have to figure out, ‘What can we do to keep this hotel afloat through the next couple of quarters?'” he said. “Because this will get better. The recession will end.”

W Hoboken Suite Interior

The W Hoboken Hotel, the first W in New Jersey, has 225 guest rooms, including 23 suites and 40 condos

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